Oluce Bianca 335/337 floor lamp

There are times when the names that are given to products are pure invention and others when the name alone ''describes'' the product. This is the case with Bianca. A minimal lamp, it is programmatically discreet and makes whiteness its hallmark. With its sophisticated dimmer, it hints at light as a soft luminescence. Bianca is an ''atmosphere lamp'' and a reading lamp. With innovative, sophisticated proportions and finishes, it skillfully plays on nostalgia. It is timeless and not dominated by the latest trends. It is, in a word, ''classic''.